Internet Branding

  • 24 Jul
  • 2009
Posted by: Rory

Social media and viral marketing are now just about, if not more crucial to any business who has an online presence. Mars Inc’s move to change the way we think about a brand website is quite impressive and if not ingenious. If you haven’t seen it yet, it’s basically just a network of lots of different social media websites, including YouTube, Twitter, Flickr, Wikipedia and others.

When you go onto the website, for some reason, which I haven’t quite grasped yet there’s a form which asks you for your age, it’s not like they’re selling alcohol or anything. Any ideas anyone? After that there’s this annoying little frame that’s placed over the page which you can’t move around, it contains links to product information and so forth. You can minimise the box, but it is still annoying when it gets in the way.

The centrepiece of the new Skittles website.

The centrepiece of the new Skittles website.

Some links are drop down – it’s like a 50 / 50 mix. Home just takes you to Flickr with images of Skittles, Products is drop down with Wikipedia links as pages, Media is drop down with Pictures and Videos – Flickr and Youtube respectively. On the bottom line we then get chatter, which is Twitter (surprise, surprise), Friends is Facebook fans and Contact is just a plain old contact page hosted on their server.

There’s a few questions that spring to mind for me about the whole website after looking at it:

  1. It’s a good way of pushing bandwidth away from their servers – the people going on their website are only loading 1 page, but what do the social media hosts think of it?
  2. What if one of these websites goes down? It’s unlikely but technology does fail, so what then? Just dead pages?
  3. Something that annoys me is that they don’t explain it well enough, so someone who isn’t tech savvy or doesn’t understand or use social media might find themselves lost, how do they begin to explain how to use Twitter, Facebook, Youtube, Wikipedia, and Flickr all in one concise “read me”?
  4. There’s also a little box that appears telling you that you can exit the website at any time, but while it’s up you can’t follow any of the links which is quite annoying, why? Surely people can figure out if they want to leave the site they just do what they normally do?

(more…)

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Musical Minds

  • 19 Jul
  • 2009
Posted by: Rory

I’m going to take a break from writing about technology for just one post and focus a little bit about me, I feel like I haven’t given enough background for new readers as to who I am, so I’m going to talk a bit about another big part of my life besides technology: music.

You probably don’t know but I’m in a band! Well, to be precise I’m in 3 bands, two I’ve just joined and the other one my best friend and I have been doing for about 2 months now. I play guitar, bass ukulele and sing. Multitalented! I wish.

Now – this is going to sound a bit soppy and emo, but both Liam and I have been going through some pretty emotional stuff recently (yes, to do with girls, we’re teenagers just let us), something which is REALLY good for an Acoustic band, which we are. So the other night Liam was stopping over mine and we were going through a few songs that we’d wrote, but none of them were good enough to record. I went to the garage to get some food, made some garlic bread and then bam! The garlic bread made us have a epiphany. In twenty minutes, we had a song done and recorded. Not bad. Eh?

So with a song recorded we’re now getting on track to record the rest of our EP, which we have some pretty good material to go onto it. But what sort of band would we be if we didn’t have a MySpace?! Not a very good one, for sure, so the band MySpace is www.myspace.com/fingertipheroes. There’s only one song on it at the moment, but there will be more once I get back from Essex.

Add us as friends, comment our music either on there or on here. I’m also going to keep updating you lot with the status of the band.

As for the other two bands, they’re still concept, really. But I will get them going. Once I get them going I might start thinking about starting a record label to sign them onto. Can’t be too hard can it?

ANYWAY! Comments and adds on MySpace are desirable.

Much Love x

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Competition? What Competition?

  • 14 Jul
  • 2009
Posted by: Rory

I’ve had a lot of queries over the last few days about the competition and the truth is that I haven’t had the 30 entries that I need to guarantee I can get the iPod.

So if you really want the iPod, then get all your friends to enter via the competition page! The more entries the better!

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Chrome OS

Posted by: Rory

Some of the biggest news to hit the technology world in a while just seemed to appear out of nowhere the other day, when Google announced the inevitable: they’re making an operating system. It’d been rumoured for a while, but Google are quite good at keeping secrets, so there was no real evidence that it was going to happen, until they made the announcement on their blog the other day. The name? (Google) Chrome OS.

Google announce their Chrome OS

Google announce their Chrome OS

In the days of the rumours, some even went so far as to make a Linux flavour that worked with a Mac Style Dock and only performed internet based tasks. The name of it was gOS. The website never made it very clear what the “g” in gOS was meant to stand for until just a tiny bit of disclaimer at the bottom of the website popped up, claiming that the “g” stood for “good”, crushing the rumours.

Back to the real Google OS. They’re are a web based company, so basing the operating system on the internet seems like a very smart move, which does beg the question: what if I’m not connected to the internet? Does the entire system buckle?

A few days after the press release, Google also announced a list of hardware partners who were prepared to make devices that would work with Chrome OS. Among those, was the chip maker ARM, British company who are just about the Intel of mobile computing. A lot of chips that go into mobile devices such as the iPhone are ARM chips. So announcing them as a hardware partner could mean one major thing that tackles the problem of always being connected to the web: an always on internet connection using mobile networks. (more…)

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Categories: Internet

Click and Steal

Posted by: Rory

Ok I’ll admit it, I have illegally download music in the past. Although that isn’t really surprising for a 16 year old lad, or just about any teenager these days. To say that anyone who downloads music illegally is a thief then we have a generation of thieves on our hands, myself included.

Since around Christmas time I don’t actually think I’ve illegaly downloaded music unless I couldn’t actually buy it elsewhere. This is mainly because I discovered just how easy it is to buy songs from iTunes, literally just a click and buy. What’s even better though is the fact that I can also buy music from my iPod. Perfect. It’s not that I didn’t know how iTunes worked but more the fact I never realised how appealing the click buy system is.

I don’t agree that music sharing should stop completely becuase if it weren’t for music sharing then a lot of artists probaby wouldn’t get noticed to the level that they do. For example if you go to a gig where there’s an artist that formed in the 21st century, you’ll find that most of the people there first discovered the artist, not through buying their CD, but by searching Limewire or some other file sharing program. Seriously.

Digital Britain is clamping down on Internet piracy.

Digital Britain is clamping down on Internet piracy.

Internet Service Providers have been battling with sharers for the past 3 or 4 years but have hardly managed to dint sharing habits, of users. They’ve tried spying, cutting off and even sending threatening letters to innocent customers, none which have really worked. Digital Britain has proposed a new tactic though, slow down the speeds of repeat offenders so that downloading large amounts of music is difficult and lengthly. To be fair it’s a good idea in theory, but the choice between waiting a bit longer to download a song or spending a quid won’t really sway many users.

(more…)

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Categories: Internet, Music

Up and Running

Posted by: Rory

So here’s the deal. The blog is gonna work for definite this time. I have loads of content planned that covers technology, politics, current affairs, reviews, music and much more, so if you liked any of those topics you’re going to love my site. I also have a lot of backing, too.

If you haven’t already, enter the competition (<– that’s a link) as I’m dead close to getting the 30 entries I need. Honestly, you won’t regret it as there’s a cool new iPod shuffle with Voice Over up for grabs. These little devices are the first iPods that can speak to you, and tell you which track you’re listening to etc. To find out more about the Shuffle, visit the Apple website: http://www.apple.com/ipodshuffle.

There’s a lot more for me to say, so if anyone wants to they can read on, if not, thank you for reading, I hope to see you again and have a nice day! (more…)

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Categories: Uncategorized